Brochures are used to persuade people each and every day. They range from colorful to colorless, broad to specific, and interesting to boring. After browsing through about ten web pages dealing with "excellenet biological science departments", I stumbled across Arizona State University. Not only do they have an arts and sciences department, they also divide it into 3 more departments: College of Liberal Arts and Sciences, New College of Interdisciplinary Arts and Sciences, and School of Letters and Sciences. Also, the web site talks about the faculty members there who have made a major impact in the biology world. These impacts include a Nobel Laureate winner, Pulitzer Prize winner, and some NSF Early Career awardees. This website can be viewed at http://artsandsciences.asu.edu/. It lists many different quotes from famous philosophers and bright pictures. One example is "Out of intense complexities intense simplicities emerge" -Winston Churchill. In my opinion, this is a major strength of this website. It also describes numerous organizations on campus that I could possibly get involved in if I was to choose this school. Clearly, one can tell that the intended audience is prospective students and undecided majors. In addition, it describes the work environment and career fields. On the other hand, one of the worst online web pages that I found dealing with "excellent biological sciene departments" was the University of Nebraska Kearney. This web page was only one page in length and included only a small amount of pictures. Therefore, it is safe to say that this web page was boring and that I feel that they do a poor job in recruiting people to their program. This may account for the school being really small and not targeting a large amount of prospective students. This web page can be found at http://www.unk.edu/nss/biology.aspx?id=1224. In my opinion, this web page absolutely failed at its attempt to persuade people to attend or better yet, even visit the University of Nebraska Kearney's campus. They did not effectively use the online resource available and decided to be broad and boring instead of specific and interesting.
After viewing both a good and a bad example of a online web brochure, I have thought of a good way to create mine. I will be writing a brochure about the biological sciences program at the University of Southern Mississippi. My purpose will be to persuade them that it is an excellent program and that they should attend school here. I desire that they look further into it, maybe schedule a visit, and ultimately, choose USM as their place of study. My targeted (primary) readers are prospective students and undecided majors. The key questions my reader will ask is: "Why should I choose this place?", "What networking opportunities can I gain from this?", and "What would my salary be?" My reader will use the information I provided to take USM as a consideration for attendance and to schedule a potential campus visit. I would like for my intended audience to have a passionate attitude toward biology just as I do. As for as their attitude towards me, I would like for my audiene to view me as an intelligent lady who knows what she is talking about and who has a bright future ahead of her.
Thursday, February 17, 2011
Wednesday, February 2, 2011
I Have To Read That???
As a Biological Sciences major, we are often assigned many articles, journals, books, and lab manuals to read. During my first semester of my sophomore year, we had to read and perform lab experiments for my Chemistry 107 class. I took the class once a week from 2:30-5:05. The book was entitled "Chemistry II Lab Manual" by Tina Masterson.
The lab manual included roughly around twenty different lab experiments for us to perform. These experiments included titrations, solution preparation, melting/boiling points, and solubility. Each experiment varied in the amount of time taken to complete each one. While most of the experiments took the entire two and a half hours to complete, some took only an hour and a half. In the manual, Mrs. Masterson is discussing many of the areas that make up the chemistry world today. As previously stated, many of these areas include titrations, solution preparation, melting/boiling points, and solubility. Because I took many biology classes in high school and my freshman year of college, I am pretty knowledgable when it comes to biology and chemistry. The motivation behind the creation of this lab manual was to teach students the proper techniques and procedures behind performing certain experiments in a lab setting. There are many things to consider when reading this lab manual and performing the experiments. One of the major issues is health/safety. During these experiments, many toxic chemicals and reagants are used so it is very wise to take all necessary precautions. The first safety rule is that one must always wear safety goggles while in the lab. In addition, if any toxic chemical touches the skin, the first thing one should do is wash the surface with tap water.
As previously stated, the author's name is Tina Masterson. She is over the chemistry department here at the University of Southern Mississippi. She is a really smart and nice lady. She is always in the chemistry tutor ceneter willing to lend a helping hand to anyone who is having trouble with their work. Her purpose of writing this manual is to ensure that her students are following proper directions and learning about chemistry in the proper manner. I know this because Mrs. Masterson is a very passionate person and knows quite a lot of information about chemistry. The intended audience for the Chemistry II Lab Manual is anyone who may be interested in chemistry or students who are enrolled in the course. Directly, Mrs. Masterson is targeting one certain group of people. That group of people is the chemistry students here at Southern Miss. Because of the language used in this manual, Mrs. Masterson is assuming that the students using the manual have a chemistry background and already have a basis with the chemistry concept. She uses terms that people outside of the discourse community of chemistry students may not know about. These terms include flasks, beakers, and burets. Her tone is strong and very direct.
In my opinion, the writer did an excellent job in writing the lab manual. Her directions were very easy to understand and follow. They led to a very successful and fun lab experience. However, one improvement that could have been made is that she could have taken out some of the steps in certain experiments because they were very repetitive. Overall, the Chemistry II Lab Manual was a success, and I received a B in the class. :)
The lab manual included roughly around twenty different lab experiments for us to perform. These experiments included titrations, solution preparation, melting/boiling points, and solubility. Each experiment varied in the amount of time taken to complete each one. While most of the experiments took the entire two and a half hours to complete, some took only an hour and a half. In the manual, Mrs. Masterson is discussing many of the areas that make up the chemistry world today. As previously stated, many of these areas include titrations, solution preparation, melting/boiling points, and solubility. Because I took many biology classes in high school and my freshman year of college, I am pretty knowledgable when it comes to biology and chemistry. The motivation behind the creation of this lab manual was to teach students the proper techniques and procedures behind performing certain experiments in a lab setting. There are many things to consider when reading this lab manual and performing the experiments. One of the major issues is health/safety. During these experiments, many toxic chemicals and reagants are used so it is very wise to take all necessary precautions. The first safety rule is that one must always wear safety goggles while in the lab. In addition, if any toxic chemical touches the skin, the first thing one should do is wash the surface with tap water.
As previously stated, the author's name is Tina Masterson. She is over the chemistry department here at the University of Southern Mississippi. She is a really smart and nice lady. She is always in the chemistry tutor ceneter willing to lend a helping hand to anyone who is having trouble with their work. Her purpose of writing this manual is to ensure that her students are following proper directions and learning about chemistry in the proper manner. I know this because Mrs. Masterson is a very passionate person and knows quite a lot of information about chemistry. The intended audience for the Chemistry II Lab Manual is anyone who may be interested in chemistry or students who are enrolled in the course. Directly, Mrs. Masterson is targeting one certain group of people. That group of people is the chemistry students here at Southern Miss. Because of the language used in this manual, Mrs. Masterson is assuming that the students using the manual have a chemistry background and already have a basis with the chemistry concept. She uses terms that people outside of the discourse community of chemistry students may not know about. These terms include flasks, beakers, and burets. Her tone is strong and very direct.
In my opinion, the writer did an excellent job in writing the lab manual. Her directions were very easy to understand and follow. They led to a very successful and fun lab experience. However, one improvement that could have been made is that she could have taken out some of the steps in certain experiments because they were very repetitive. Overall, the Chemistry II Lab Manual was a success, and I received a B in the class. :)
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